On October 22, 2025, Luxin She released the list of "2025 Power List: Top 20 Intellectual Property (Trademark) Lawyers". Xiao Yuexin, a partner of Tahota Law Firm, stood out and made it to the list by virtue of her outstanding market performance and excellent client reputation in the field of intellectual property and trademarks.

Ms. Xiao Yuexin, Partner of Tahota Law Firm, centers her practice on end-to-end brand protection, having established a professional service system covering trademark non-litigation planning, administrative registration, and civil litigation. Leading her team, Ms. Xiao has developed a digital case management and risk early warning mechanism, upgrading trademark services from post-event dispute resolution to pre-emptive strategic planning and real-time monitoring. This system precisely caters to the brand protection needs of clients across diverse industries, including The Palace Museum, Bentley Motors, and Shiseido. Whether for cross-class protection of well-known trademarks or global layout of foreign-related trademarks, her team delivers tailored solutions.

With years of practical experience, Ms. Xiao has specialized in key niche areas, focusing on foreign-related trademark matters, trademark opposition/invalidation/cancellation proceedings, protection of well-known trademarks, cross-class defensive planning, and a coordinated litigation mechanism combining administrative and civil actions. She has thus developed a strategy-driven service model centered on risk control and results-oriented outcomes. Building on this foundation, Ms. Xiao’s team continues to expand its high-end client base. Leveraging a strong reputation and robust professional capabilities, they have secured long-term partnerships with numerous clients in sectors such as manufacturing, retail, culture, internet, and luxury consumer goods.

Over the past year, the team has secured several new clients, including multinational enterprises operating in China and renowned listed companies, further consolidating its position in the high-end intellectual property services market. Ms. Xiao Yuexin herself has represented numerous cases that have been repeatedly selected as classic precedents by authoritative bodies such as the Supreme People's Court of the People's Republic of China, the Beijing Higher People's Court, courts at all levels, the All-China Lawyers Association, and the Beijing Trademark Association. These cases demonstrate her profound grasp of the application of trademark law and have earned her high recognition from clients.

Meanwhile, in her capacities as Vice Director of the Trademark Committee of the Beijing Lawyers Association and Member of the International Trademark Association (INTA), Ms. Xiao deeply engages in the deliberation of industry rules, translating practical experience into professional references for the sector. Additionally, as an adjunct instructor at China University of Political Science and Law, she delivers courses that bridge theoretical knowledge with practical needs, emerging as a key driver of practical accumulation and theoretical advancement in the field of trademark protection.

A trademark is not only the crystallization of a brand’s value but also a core asset for enterprises to connect with the market, build trust, and gain competitive advantages. Amid the digital wave, the building and safeguarding of corporate brands have extended to the in-depth dimensions of user experience, reputation management, and global strategy. The stability, distinctiveness, and extensibility of a trademark have all become crucial market capabilities and intangible assets for enterprises.

To showcase the professional strength and service dedication of outstanding lawyers in the intellectual property (trademark) legal service sector and establish role models, the application for the "Lüxin She 2025 Power List: Top 20 Intellectual Property (Trademark) Lawyers" has garnered widespread attention since its launch on June 9, 2025. Following a multi-dimensional evaluation process including application review, expert assessment, peer research, and client satisfaction surveys, 20 lawyers who have long been deeply engaged in this field with remarkable achievements and an excellent reputation have stood out.

Tahota Law Firm has always adhered to an open and inclusive approach, striving for the harmonious unification of scale and professionalism. After more than 20 years of sustained and rapid development, it has evolved into a large-scale comprehensive law firm with a presence across China and connections worldwide. Looking further ahead, we will continue to pursue high-quality legal services unremittingly, repaying clients and the market with premium, efficient, and comprehensive legal support.